Bradley, Foster & Sargent provides investment management services and expertise to high-net-worth individuals and families. To reach the firm's aggressive growth objectives, BFS needed to better articulate its differences in marketplace saturated with less qualified "me too" competitors. Beacon worked with the firm's principals to redefine its positioning and develop key messages that resonate with clients, prospects and referral sources. A new corporate identity, comprehensive capabilities brochure, newsletter and quarterly report format work together to convey the firm's expertise and commitment to individualized portfolio solutions.