Haggett Longobardi was one of the first CPA firms to provide business planning and strategy beyond historical accounting services. To increase awareness of the firm's unique capabilities among prospects and referral sources, Beacon developed "We see beyond the bottom line," a cohesive marketing campaign featuring a renewed corporate identity, brochures, web site, newsletter, trade show support, and print advertising. A supporting tagline, Total Business Planning/Certified Public Accounting, consistently reminds prospects and referral sources of the firm's total approach to business consulting.